James is passionate about having a brand and a company that is inclusive, environmentally friendly, and above all, stays true to surf culture. Sister Betsy was founded by James Moseley, a local surfer in Los Angeles. The Surf Expo is a great opportunity to see what an amazing company Sister Betsy is and all of the exciting new products they have to offer. Sister Betsy is a surf wax and apparel company that is by surfers for surfers with humble roots and a commitment to being a genuine brand that will always focus on its customers. In the short time that Sister Betsy has come to market, the brand has already been making a large impact on local surfers and news is spreading quickly, especially among younger surfers. This year, Sister Betsy Surf Wax will be among those making their debut, showing off their new surf wax and branded apparel. The event is an incredible opportunity for new brands to gain exposure as the turnout is expected to reach nearly 30,000 attendees. The Event will also feature other special events such as fashion shows from famous surf apparel brands and up-and-coming brands, annual award ceremonies, and demonstrations of new surf products. The Surf Expo draws buyers from specialty stores around the globe who will be able to come and view the apparel and hardgoods at over 2,500 booths set up in the Orange County Convention Center. The Surf Expo is the longest-running board sports and beach and resort lifestyle tradeshow in the world. Dedicated surfers across the United States, the Caribbean, Central and South America, and other parts of the world are gearing up for a greatly anticipated event set to take place in just about a week: the 2021 Surf Expo in Orlando, Florida on January 6-8.
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